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The company didn't disclose how much the effort will cost or whether it will impact its food prices. Asked about those issues, Antonacci wrote, "Food inflation like other fluctuations in pricing is always a concern. We believe higher quality of ingredients results in better tasting food."
That means that Panera's roast beef will lose its caramel color additive, while its deli smoked turkey will shed ingredients including potassium lactate and sodium phosphate, USA Today notes.
The chain's announcement comes amid growing concern about impact of artificial food coloring and additives, with the Food and Drug Administration studying the impact of food coloring on children and Americans are now eating five times the amount of food dyes they did half a century ago.
Given its competitors are also touting their measures to provide wholesome food, Panera might be Soccer Cleats Vs Football Cleats
The chain's menu will eliminate artificial colors, flavors, sweeteners and preservatives by the end of 2016, the company added.
The decision was more of an internal one, rather than prompted by a request from consumers, Kate Antonacci, director of societal impact initiatives at Panera Bread, wrote in an email to CBS MoneyWatch. "We believe that removing artificial ingredients Shoes Nike Football New
As the casual dining sector competes for middle class wallets, other chains have already taken steps to appeal to families and diners concerned about ingredient safety. Chipotle (CMGI), for instance, recently started labeling genetically modified organisms and Football Boots From Jd says it's "striving to eliminate GMOs from our supply chain."
Some food safety watchdogs, such as the Centers for Science in the Public Interest, claim that the rise in Americans' consumption of food dyes is tied to behavioral problems in children.
is where the world is headed and, frankly, we've always believed that simpler is better," she wrote.
A study published earlier this year in the journal Clinical Pediatrics found that one cup of General Mills' Trix cereal contained 36.4 milligrams of three food dyes: Yellow 6, Blue 1 and Red 40. That alone is far beyond Americans' daily consumption of food dyes in 1950, when it stood at only 12 milligrams.
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"Panera is on a mission to help fix a broken food system," said Panera chief concept officer Scott Davis in a statement.
betting that consumers are willing to swallow slightly higher prices for peace of mind.
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